For decades, the timeshare industry has been responsible for a steady stream of stories from the promised vacationland to people frantic to get out from under an expensive, decades-long obligation. Few understand the space in between better than Brandon Ubiera, CEO of Alpha Timeshare Consultants, a company known for unraveling contracts people no longer want or can afford.
While the name Alpha Timeshare Consultants, Inc. only recently appeared in the public record in 2022, the work it represents is more than 30 years old. In Orlando, Ubiera is one of the most recognizable second-generation figures in this business — calm, quiet, and focused on legitimizing an industry troubled by scammers and fly-by-night companies.
We sat down with Brandon for a candid conversation about his family history in the space, the misconceptions he most commonly encounters, and what lessons people should keep in mind before ever making that call.
“Your records show Alpha was incorporated in 2022. Yet you cite over 30 years of experience. What’s your true history here?”
Brandon Ubiera:
“My father started helping timeshare owners in the late 1980s, long before anyone even used the phrase ‘timeshare exit.’ There was no industry — just frustrated families and a few like him who understood how to navigate the system.
Everything was built through phone calls, faxing/fighting for records, meetings, referrals for years. No website, no advertising, no corporation needed.” “Just steadfast labor and a word-of-mouth name all over Central Florida.”
“When my dad passed, I took over and just kept following that playbook. Helping local families, referrals, private casework. We were off the Internet for a long time.”
“How did that change in 2022?”
Ubiera:
“The pandemic happened. Owners started asking for help and advice from anyone they knew and from the Internet. Not reaching these people because we’re offline meant they’d face trouble without us. This included finding portals to speak to customers all over the country, and a digital document management system. We’d take all these different features and sew them together in a way that helped us to scale. That’s why I incorporated Alpha Timeshare Consultants, Inc. on July 27th, 2022. The corporation is brand new, the work itself isn’t.”
“So when you’re saying ‘Thirty years plus’ you mean the family’s experience, not the corporation?”
Ubiera:
“Correct. As an official business, yes I started this between July and today. But the knowledge, the contacts, the relationships we pull from every day were built starting in the late 80s. Here and there I’ll meet families whose parents my father worked with thirty years back.”
“Do resorts recognize that existing history?”
Ubiera:
“Oh yes. So many of the people making decisions now worked with my father, or they know his history. They’re familiar with his reputation in the Orlando market. It means something. It gives a context for the conversation, and often turns the corner of a conversation.”
“You’re one of the only companies who say no upfront charges. Is that so?”
Ubiera: “Yes. We don’t collect any payment until the owner receives written confirmation that their timeshare has been cancelled. No deposits or early fees. That structure grew right out of how my father handled things — he never believed in people paying up front unless results were forthcoming.”
“What if a case doesn’t resolve in the timeframe you anticipate?”
Ubiera: “Every one of our clients receives a written guarantee. If we don’t complete the work in the timeframe we agree to, they owe nothing. It protects the client and keeps our end of things straight.”
“Who does the actual work — you or subcontractors?”
Ubiera: “All of the work is internal. We assign every client a dedicated case manager who oversees their case from start to finish. Nothing is sent to a subcontractor. Nothing is sent to a call center.”
“Have you worked with the large resort brands?”
Ubiera: “Yes. In the past two years we have assisted clients with cases against Marriott, Wyndham, Hilton, Westgate, Bluegreen, Diamond, Holiday Inn Club Vacations, Disney — basically everyone. Each property operates on its own set of processes and rules, and we adjust accordingly.”
“So what are people hoping to see timeframe-wise right now?”
Sinclair: “On average, eight to 14 months. Some cases move faster, some longer. “If a company promises every case will be done in three to six months without even asking about your contract, that’s a red flag. Things like outstanding fees, recent renovations, and which resort holds the contract all affect how long it takes. That’s why we always recommend a free consultation first. Once we understand your specific details, we can give you a much more accurate timeline.”
“Some readers worry that a 2022 corporation may not last long-term. Many companies in this space are fly-by-night.”
Ubiera:
“I get it. There’s a bunch of companies that copied us, tried to grow fast, and folded quickly. Alpha isn’t one of those. We didn’t start in 2022, we modernized in 2022. But the company history goes back to 1985,” he explains.
“Our church community knows us, the nonprofits know us, the families we’ve helped years ago still refer us. And they are proud to post video testimonials on our website.”
Alpha Timeshare Consultants, Inc. is officially listed at 10781 Satellite Blvd, Orlando, FL 32837-8422, but Alpha’s ties to Orlando go well beyond office space.
“We’re active in our church, we volunteer locally, and we support outreach programs. Many customers that walk through our doors are referred not from our ads but by a pastor, neighbor, or community leader.”
“I don’t ever have to build that, if you’re involved in your community, your church, your neighborhood, your schools, family. You don’t just walk away from that. We’re part of Orlando. We’re invested here. We’re not going anywhere.”
“How does a first call usually go with someone who’s never spoken to a company like yours?”
Ubiera:
“They talk to me or a senior case manager. No scripts. No hard sells. First call is just about learning their situation, and if we’re the right fit. Sometimes we are. Sometimes we aren’t. Either way, they get honest direction.”
Conclusion
Alpha Timeshare Consultants may seem a familiar face within a chaotic industry but the story goes back more than three decades — through one family, two generations, and thousands of owners quietly guided.
Ubiera is measured and relaxed, determined to provide insight rather than force urgency, the intoxicating drug of often shady sales practices that draws others in. Even when people don’t ultimately do business with Alpha, he believes in a simple principle that he echoes again and again:
“People deserve clear answers before big decisions. If we can give them that answer—before they hire us—then we’re doing things right,” he says.
In an industry known for noise, clarity can be the greatest service of all.
Do you want to see more of Brandon? Follow him on Twitter, LinkedIn, Facebook, and visit Alpha Timeshare Consultants!
