For years, the timeshare industry has generated a consistent flow of stories – from the “vacation paradise” that was going to be offered to people who are desperate to escape a lengthy and costly obligation to their timeshare. Probably no one understands the gap between those two better than Brandon Ubiera, CEO of Alpha Timeshare Consultants, which is known for assisting owners in ending timeshare contracts they do not wish to keep or cannot afford.
Ubiera’s company is based in Orlando; he has emerged as a prominent face in a business that is often confusing and untrustworthy. As a result of Ubiera’s calm demeanor and willingness to focus on providing legitimacy to the process, he offers a different approach than many other companies in the timeshare exit industry, specifically emphasizing clarity, documentation, and consistency.
Brandon joined me for an honest discussion about the most common misconceptions he has seen, what individuals need to know before requesting assistance, and how Alpha Timeshare Consultants differs from many other companies in the timeshare exit industry.
You highlight years of experience, but many people are skeptical when they research a company online. How would you describe your past?
Many people believe that experience is only relevant as long as it appears to be in a linear format in writing. However, the type of work described above may not always appear that way. The fact is, this industry has been around for many years and the skills necessary to address it are developed through repetition. The repetition comes from dealing with numerous cases, understanding how resorts operate, learning contract language, and being able to keep working when things slow down or become complicated.
This is not a skill that can be mastered in a year. It takes significant time and exposure. The more cases you handle and situations you work through, the more you will realize the challenges owners face.
What changed in order to allow your business to expand nationwide?
Demand changed. Owners began seeking assistance in new ways. They searched the internet, asked questions on various forums, and attempted to discern whether information was valid or false. We altered our systems in response to meet owners in their search for assistance.
That meant implementing better organizational structures, improved documentation management, and enhanced communication methods. It enabled us to run what we were previously doing with more structure while maintaining a personal touch.
You claim that you are one of the few companies that does not charge anything before canceling a customer’s timeshare. Is that correct?
Yes. We do not receive any payment from owners until they receive written confirmation that their timeshare has been canceled. No deposits. No early fees.
I am sure you understand why owners are hesitant. This is an industry in which owners have already been misled in the past. The last thing owners want is additional pressure or risk.
If a case does not resolve in the timeframe you anticipated, what happens next?
Each client receives a written guarantee. If we do not complete the work as agreed upon in the timeframe we agreed to, then the client owes us nothing.
It serves both to protect the client and hold us accountable to the timetables we provide.
Do you personally perform the work or use subcontractors?
All of the work is performed internally. Each client is assigned a dedicated case manager who manages their file from beginning to end. We do not outsource. We do not send files to call centers.
The reason this is important is because each case requires a certain level of detail. You need someone to monitor progress and consistently follow up.
Have you worked with the major resort brands?
Yes. We have assisted owners with cases associated with major brands such as Marriott, Wyndham, Hilton, Westgate, Bluegreen, Diamond, Holiday Inn Club Vacations, and Disney.
As previously stated, each resort has its own set of procedures and contracts. Therefore, we adapt based on the specifics of each situation.
What is the average timeframe that owners should reasonably expect for resolution currently?
About 8-14 months, depending on the case. Some cases resolve quicker than others; however, some cases may take longer.
Any company claiming that they will resolve every case in less than 6 months without reviewing the contract or questioning owners is likely to be a red flag. Factors such as outstanding fees owed, resort policies, prior contract agreements, and ownership agreements may influence the resolution timeframe.
That is why we always begin with a consultation. After we learn the details of each case, we can provide a reasonable estimate of the timeframe for resolution.
Some readers are concerned that companies operating in this field are transient. What would you say to those concerns?
I understand the concerns. There are certainly companies that quickly scale, collect upfront fees, and leave. This has caused significant harm to owners.
However, that is not how we operate. We are structured. We are consistent. We operate under a long-term accountability model. We rely significantly on referrals and reputation. Trust is far more valuable in this industry than any form of advertising.
We are not here to pressure owners into making decisions. We exist to educate owners regarding what is feasible, what is realistic, and what the process actually entails.
Alpha Timeshare Consultants is formally registered at 10781 Satellite Blvd, Orlando, FL 32837-8422, although our operational presence extends beyond that location.
“We’re very local. Most of our clients find us through referrals, not from seeing an advertisement. People trust us enough to refer us to other people.”
That level of trust cannot be faked. It must be earned over time.
How does the initial phone call typically go when someone who has never called a company similar to yours makes contact with you for the first time?
They speak with me or a senior case manager. There are no scripts. There is no high-pressure sales pitch.
The purpose of the initial call is to gather information about their situation and determine if we are a good fit. In some instances, we are. In some instances, we are not. Regardless, we attempt to provide honest guidance.
Conclusion
Alpha Timeshare Consultants operates in an industry that often feels loud, confusing, and risky for owners who just want a way out. Ubiera’s approach is quieter. He emphasizes written confirmation, internal case management, realistic timelines, and a structure that protects clients from paying before results exist.
Even when someone does not become a client, Ubiera believes the first responsibility is clarity.
“People deserve clear answers before big decisions,” he says. “If we can give them that answer before they hire us, then we’re doing things right.”
In a business known for noise, clarity may be the greatest service of all.
Do you want to see more of Brandon? Follow him on Twitter, LinkedIn, Facebook, and visit Alpha Timeshare Consultants!
